Client Brand Identity Intake | Twelve Twenty One Productions

1. The Brand Identity (The "Soul")

Brand Name & Origin

The 'Why' (Core Purpose)

"What was the specific 'aha!' moment or problem that led you to start this business?"

Mission Statement

"In one or two sentences, what is the ultimate impact you want your brand to have?"

Brand Personality

"If your brand were a person, how would they dress and speak? (e.g., Sophisticated and formal, or edgy and conversational?)"

2. Visuals & Aesthetics (The "Vibe")

Moodboard Link

Descriptive Keywords

Select 3–5 words that best describe your brand's desired aesthetic (e.g., Minimalist, Vibrant, Moody, Organic, Corporate)."

Color Palette

"Do you have specific brand colors? (Please provide Hex codes if available, or describe the 'mood' of your colors.)"

Visual 'No-Gos'

"Is there a specific style, color, or trend that you absolutely dislike?"

3. Operations & Offerings (The "Work")

Core Services/Products

"List your top 3 products or services. Which one is your primary focus for this project?"

Target Audience

"Who is your 'dream client'? Describe their age, interests, and what keeps them up at night."

The Big Goal

"What is the #1 goal for this specific production? (e.g., Launching a new site, increasing social media engagement, brand awareness.)"

4. Logistics & Booking (The "Details")

Project Timeline

"What is your ideal start date and your hard deadline for the final assets?"

Investment Range

"Do you have a pre-allocated budget for this production? (This helps us tailor the scope to your needs.)"

Referral Source

"How did you hear about Twelve Twenty One Productions?"